移动终端动漫运营及服务规范 Specifications for operation and services of mobile terminal animation and comics  ICS  35.180 CCS  L  73   中华人民共和国国家标准 GB/T 45693—2025 2025-05-3 0发布 2025-05-3 0实施     国家市场监督管理总局 国家标准化管理委员会 发 布目　　次 前言   ·····································································································   Ⅲ 1     范围   ··································································································   1 2     规范性引用文件   ······················································································   1 3     术语和定义   ···························································································   1 4     基本原则   ······························································································   1 5     人员要求   ······························································································   2 6     服务保障   ······························································································   2 7     权益保障   ······························································································   2 8     服务内容   ······························································································   2      8.1     信息服务   ·························································································   2      8.2     内容服务   ·························································································   2      8.3     支付服务   ·························································································   3      8.4     推广服务   ·························································································   3      8.5     数据服务   ·························································································   3      8.6     创新服务   ·························································································   3 9     服务协议   ······························································································   4 10     服务质量评价与改进   ················································································   4      10.1     服务质量评价   ···················································································   4      10.2     服务质量改进   ···················································································   4 参考文献   ··································································································   5 GB/T 45693—2025     Ⅰ 前　　言 本文件按照GB/T 1.1—2020《标准化工作导则　第1部分：标准化文件的结构和起草规则》的规 定起草。 请注意本文件的某些内容可能涉及专利。本文件的发布机构不承担识别专利的责任。 本文件由中华人民共和国文化和旅游部提出。 本文件由全国动漫游戏产业标准化技术委员会（SAC/TC 536）归口。 本文件起草单位：北京邮电大学、华邮数字文化技术研究院（厦门）有限公司、咪咕动漫有限公司、 天翼爱动漫文化传媒有限公司、中国传媒大学动画学院、浪潮云信息技术股份公司、北京邮电大学世纪 学院、吉林动画学院。 本文件主要起草人：陈洪、陈薇、刘畅、黄光、谢元庆、陈彦峰、魏程华、廖智勇、曾达峰、 王乐、黄心渊、李筱晖、周萍、罗江林。   GB/T 45693—2025     Ⅲ 移动终端动漫运营及服务规范 1　范围   本文件确立了移动终端动漫运营及服务的基本原则，规定了人员、服务保障、权益保障、服务内 容、服务协议以及服务质量评价与改进的要求。 本文件适用于移动终端动漫运营商为各类用户提供的动漫运营和服务。 2　规范性引用文件   本文件没有规范性引用文件。 3　术语和定义   下列术语和定义适用于本文件。 3.1　 移动终端动漫平台　mobile terminal animation and comics platform 动漫类App、小程序、M站、H5站等全部移动终端客户端以及随技术发展出现的新形态向用户提 供的各项动漫内容或服务的载体。 注1：App是应用程序(Application)的缩写，指安装在智能手机、平板电脑等移动设备上的软件程序。 注2：M站是指一种聚合动画、漫画程序，集合动漫、游戏等相关的弹幕音频、视频、二次元图片等信息。 注3：H5站是HTML5技术开发网站的缩写，它支持多媒体格式，具有跨平台特性。 3.2　 移动终端动漫产品　mobile terminal animation and comics products 授权人独立创作的、通过移动终端动漫平台上传的原创动漫内容或二创类内容，以及创作过程产生 的全部资料、素材。 注：包括但不限于每一部作品的标题、故事大纲、脚本/台词、角色关系、人物形象、服饰造型、场景等。 3.3　 移动终端动漫运营商　mobile terminal animation operators 依托移动互联网，以移动终端为内容呈现载体，进行动漫内容运营的服务商。 3.4　 移动终端动漫运营数据　mobile terminal animation and comics operation data 用户、投稿人在使用移动动漫平台服务中产生的相关信息。 注：包括但不限于用户或投稿人提交的数据、操作行为形成的数据及各类交易数据等。 4　基本原则   4.1　移动终端动漫运营商依据国家法律法规、部门规章、政策文件的规定，开展业务运营和服务。 4.2　移动终端动漫运营商建立完善的组织架构、专业的技术队伍和高效的管理体系，保障业务的正常 运行和持续发展。 4.3　移动终端动漫运营商建立健全网络与信息安全保障体系，保证运营过程中用户信息安全、网络安全。 4.4　移动终端动漫运营商遵循公平竞争、诚信经营原则，避免从事不正当竞争、损害用户利益等行为。 GB/T 45693—2025     1 5　人员要求   5.1　移动终端动漫运营商运营人员应具备符合运营要求的文字表达能力、人际沟通能力、用户洞察 力、热点追踪能力、渠道整合能力、数据分析能力。 5.2　移动终端动漫运营商应对运营人员制定服务规范、岗位职责和工作内容。 5.3　移动终端动漫运营商应建立上岗培训制度。 6