论文标题
了解个人行为：从虚拟到物理模式
Understanding individual behaviour: from virtual to physical patterns
论文作者
论文摘要
随着“大数据”变得普遍，越来越多的研究已将人类行为与离线世界和在线世界之间的点联系起来。因此，研究人员利用了这些新发现来创建模型，以更好地预测人类生活的不同方面并推荐未来的行为。但是，迄今为止，我们尚未完全理解这些虚拟和物理世界中人类行为的相似性和差异。在这里，我们在八个月内分析并讨论了40万个人的流动性和应用使用情况。我们发现人们在物理空间中的移动性与他们如何从应用程序转移到智能手机之间的相似之处。我们的数据表明，个人使用并访问有限数量的应用程序和地点，但随着时间的流逝，他们一直在探索。特别是，个人出现了两个不同的个人资料：那些不断改变地点和服务的人，以及那些随着时间的推移稳定的人，被称为“探险者”和“守门员”。我们认为这些发现对于丰富了建立以人为中心的AI系统的潜力和挑战的讨论至关重要，这可能会利用计算社会科学的最新成果。
As "Big Data" has become pervasive, an increasing amount of research has connected the dots between human behaviour in the offline and online worlds. Consequently, researchers have exploited these new findings to create models that better predict different aspects of human life and recommend future behaviour. To date, however, we do not yet fully understand the similarities and differences of human behaviour in these virtual and physical worlds. Here, we analyse and discuss the mobility and application usage of 400,000 individuals over eight months. We find an astonishing similarity between people's mobility in the physical space and how they move from app to app in smartphones. Our data shows that individuals use and visit a finite number of apps and places, but they keep exploring over time. In particular, two distinct profiles of individuals emerge: those that keep changing places and services, and those that are stable over time, named as "explorers" and "keepers". We see these findings as crucial to enrich a discussion for the potentials and the challenges of building human-centric AI systems, which might leverage recent results in Computational Social Science.
