论文标题
社交媒体灾难传播中媒体组织的感知策略：哈维飓风的发现
Sense-Giving Strategies of Media Organisations in Social Media Disaster Communication: Findings from Hurricane Harvey
论文作者
论文摘要
媒体组织是在极端事件中社交媒体灾难传播中的重要沟通利益相关者。他们扮演守门人和放大角色，这对于集体感知过程至关重要。以这种身份，媒体组织通过社交媒体分发信息，将其用作信息来源，并在不同渠道上共享此类信息。然而，对媒体组织在社交媒体上的作用知之甚少，因为人们认为有效地支持相互意义的创造。这项研究调查了极端事件中媒体组织的沟通策略。 2017年哈维飓风期间收集了一个由9,414,463个帖子组成的Twitter数据集。采用社交网络和内容分析方法来识别媒体通信方法。可以确定三种不同的赋予感官策略：转发本地内部媒体；将个人信息的扩增与组织相关的记者的扩增；和打开消息放大。
Media organisations are essential communication stakeholders in social media disaster communication during extreme events. They perform gatekeeper and amplification roles which are crucial for collective sense-making processes. In that capacity, media organisations distribute information through social media, use it as a source of information, and share such information across different channels. Yet, little is known about the role of media organisations on social media as supposed sense-givers to effectively support the creation of mutual sense. This study investigates the communication strategies of media organisations in extreme events. A Twitter dataset consisting of 9,414,463 postings was collected during Hurricane Harvey in 2017. Social network and content analysis methods were applied to identify media communication approaches. Three different sense-giving strategies could be identified: retweeting of local in-house outlets; bound amplification of messages of individual to the organisation associated journalists; and open message amplification.
