论文标题
数字行业服务的信任管理模型。迈向电子商务4.0
Model of Trust Management for Digital Industry Services. Towards E-Commerce 4.0
论文作者
论文摘要
进步的数字化正在改变企业的运作方式和互动方式。诸如物联网，云计算，行业4.0，服务4.0，智能生产或智能城市之类的概念基于与互联网相关的系统。在线访问提供的数据会产生优化流程和降低成本的潜力，但也暴露于不当使用的风险。信任管理系统在数据安全方面是必要的，也必须确保分发数据的可信度。社交媒体中的假新闻是一个在线数据问题的示例，而在线数据是不可信的。当今，数据的安全性和可信赖性是主要问题。数字化的速度使得对未来的研究更加挑战。因此，本文介绍了可用于计算在线服务广告的信任的在线信任内容的模型。它有助于标准化实现电子商务4.0愿景所需的业务服务描述，因为它是能够将服务请求与服务广告相匹配的AI系统的基础。在B2B电子商务中建立增强架构的信任是必要的。为此，我们进行了案例研究，分析了网站，开发了原型系统，并通过进行专家访谈对其进行了验证。
The progressive digitalization is changing the way businesses work and interact. Concepts like Internet of Things, Cloud Computing, Industry 4.0, Service 4.0, Smart Production or Smart Cities are based on systems that are linked to the Internet. The online access to the provided data creates potential to optimize processes and cost reductions, but also exposes it to a risk for an inappropriate use. Trust management systems are necessary in terms of data security, but also to assure the trustworthiness of data that is distributed. Fake news in social media is an example for problems with online data that is not trustable. Security and trustworthiness of data are major concerns today. The speed in digitalization makes it even a greater challenge for future research. This article introduces therefore a model of online trust content usable to compute the trust of an online service advertisement. It contributes to standardize business service descriptions necessary to realize visions of E-commerce 4.0, because it is the basis for the development of AI systems that are able to match an service request to a service advertisement. It is necessary for building trust enhancing architectures in B2B e-commerce. To do so, we conducted case studies, analysed websites, developed a prototype system and verified it by conducting expert interviews.
