论文标题

在Google搜索中,订婚大于接触党派和不可靠的新闻

Engagement Outweighs Exposure to Partisan and Unreliable News within Google Search

论文作者

Robertson, Ronald E., Green, Jon, Ruck, Damian J., Ognyanova, Katherine, Wilson, Christo, Lazer, David

论文摘要

如果流行的在线平台系统地将其用户暴露于党派和不可靠的消息中,那么他们可能会导致政治两极分化等社会问题。这种担忧是Echo Chamber和Felter Bubble辩论的核心,该辩论批评用户选择和算法策划在指导用户指导用户转向不同的在线信息源中的角色。这些角色可以用曝光,在使用在线平台时看到的URL以及参与度,在该平台上选择的URL或更广泛地浏览网络时选择的URL。但是,由于获得生态有效的曝光数据的挑战(实际用户在其常规平台使用过程中看到的东西)在这种静脉中研究通常只检查参与数据,或通过模拟行为或推理估算暴露。尽管它们对当代信息生态系统的中心地位,但很少有这样的研究集中在网络搜索上,甚至更少的研究都检查了任何平台上的接触和参与度。为了解决这些差距,我们在2018年和2020年美国选举期间进行了两波研究配对的调查,并在Google搜索上进行了生态有效的暴露和参与度。我们发现,参与者的党派身份与他们在Google搜索中所接触的党派和不可靠的新闻的数量之间的关系很小,不一致,这与他们选择遵循的搜索结果的关系更加一致,以及与他们的整体参与的最一致的关系。也就是说,与我们的参与者在Google搜索中接触的新闻来源相比,我们在Google搜索和整体上发现了更多的身份与身份和不可靠的新闻来源。这些结果表明,在Google搜索上与党派或不可靠的新闻的接触和参与不是主要由算法策划驱动,而是由用户自己的选择驱动。

If popular online platforms systematically expose their users to partisan and unreliable news, they could potentially contribute to societal issues like rising political polarization. This concern is central to the echo chamber and filter bubble debates, which critique the roles that user choice and algorithmic curation play in guiding users to different online information sources. These roles can be measured in terms of exposure, the URLs seen while using an online platform, and engagement, the URLs selected while on that platform or browsing the web more generally. However, due to the challenges of obtaining ecologically valid exposure data--what real users saw during their regular platform use--studies in this vein often only examine engagement data, or estimate exposure via simulated behavior or inference. Despite their centrality to the contemporary information ecosystem, few such studies have focused on web search, and even fewer have examined both exposure and engagement on any platform. To address these gaps, we conducted a two-wave study pairing surveys with ecologically valid measures of exposure and engagement on Google Search during the 2018 and 2020 US elections. We found that participants' partisan identification had a small and inconsistent relationship with the amount of partisan and unreliable news they were exposed to on Google Search, a more consistent relationship with the search results they chose to follow, and the most consistent relationship with their overall engagement. That is, compared to the news sources our participants were exposed to on Google Search, we found more identity-congruent and unreliable news sources in their engagement choices, both within Google Search and overall. These results suggest that exposure and engagement with partisan or unreliable news on Google Search are not primarily driven by algorithmic curation, but by users' own choices.

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