论文标题
黑暗的用户体验：从操纵到欺骗
Dark User Experience: From Manipulation to Deception
论文作者
论文摘要
Hassenzahl（2008）将用户体验（UX）定义为“与产品或服务互动时的暂时感觉（好是坏）”（第2页）。即使此定义或其他任何其他UX定义的定义，也不要提到用户的经验必须是积极的，但在与设备互动时体验积极情绪的重要性是广泛认可的。等式“ Better UX =更多业务”是确定该行业接受这一领域的座右铭，同时，为UX超越了可用性指南和人为因素研究开辟了道路。显然，通过促进对用户的任务并满足他们的需求，他们将更加满意，更加参与，最终将对业务产生积极的影响。尽管如此，无论客户在获得所需的东西之后是否感到满意，有些公司愿意以不惜一切代价实现其经济目标。他们想知道：我们如何设计用户界面以增加以更有效的方式达到目标的可能性？与购买转换，用户保留和参与度有关的指标成为设计的主要重点，并且进行的任何UX研究旨在了解用户的需求或偏好用于此目的。在这些情况下，设计主要旨在增加公司的收入，而公司有时会牢记这一目标。这种现象称为深色UX。
Hassenzahl (2008) defines User Experience (UX) as "the momentary feeling (good or bad) while interacting with a product or service" (p. 2). Even though this definition, or any other UX definition for that matter, do not mention that users' experiences need to be positive, the importance of experiencing positive emotions while interacting with a device is widely acknowledged. The equation "better UX = more business" is the motto that determined the industry to embrace this field, and at the same time, opened the path for the UX to go beyond usability guidelines and the human factors studies. It is clear that, by facilitating tasks to the users and by addressing their needs, they will be more satisfied, more engaged, and eventually, it will have positive consequences on the business. Nonetheless, some companies are willing to reach their economic goals at any cost, regardless of whether the customer's feels satisfied after obtaining what she needed. They wonder: how can we design the user interface in order to increase the possibilities of reaching our objectives in a much more effective way? Metrics related to purchase conversions, user retention and engagement become the main focus of design, and any UX research conducted is aimed at understanding the user's needs or preferences is used for this purpose. In these cases, design is mainly aimed at increasing the company's revenue, and companies sometimes cross the ethical line with this goal in mind. Such a phenomenon is called Dark UX.
