论文标题

CAEN:在不断增长的电子商务环境中提出的项目 - 属性变化建议的层次上的进化网络

CAEN: A Hierarchically Attentive Evolution Network for Item-Attribute-Change-Aware Recommendation in the Growing E-commerce Environment

论文作者

Ma, Rui, Liu, Ning, Yuan, Jingsong, Yang, Huafeng, Zhang, Jiandong

论文摘要

传统推荐系统主要集中于建模用户兴趣。但是,属性修改引起的推荐项目的动态(例如价格变化)在实际系统中也非常重要,尤其是在快速增长的电子商务环境中,这可能会导致用户的需求出现,转移和消失。最近对动态项目表示的努力的研究将项目属性视为附带信息,但忽略了其时间依赖性,或者用一系列相关用户对项目的演变进行建模,但不考虑项目属性。在本文中,我们提出了核心属性进化网络(CAEN),该网络根据属性值对用户序列进行了分区,从而对这些用户的属性动态进行了对项目的演变进行建模。在此框架下,我们进一步设计了一种分层注意机制,该机制在每个属性下应用属性意识到的注意力,以及个性化的注意,以激活类似的用户在评估目标用户和项目之间的匹配程度时。对实际电子商务数据集进行的广泛实验的结果表明,我们的方法的表现优于制作方法,并在属性快速变化的项目上取得了重大改进,因此有助于该项目建议适应电子商务平台的增长。

Traditional recommendation systems mainly focus on modeling user interests. However, the dynamics of recommended items caused by attribute modifications (e.g. changes in prices) are also of great importance in real systems, especially in the fast-growing e-commerce environment, which may cause the users' demands to emerge, shift and disappear. Recent studies that make efforts on dynamic item representations treat the item attributes as side information but ignore its temporal dependency, or model the item evolution with a sequence of related users but do not consider item attributes. In this paper, we propose Core Attribute Evolution Network (CAEN), which partitions the user sequence according to the attribute value and thus models the item evolution over attribute dynamics with these users. Under this framework, we further devise a hierarchical attention mechanism that applies attribute-aware attention for user aggregation under each attribute, as well as personalized attention for activating similar users in assessing the matching degree between target user and item. Results from the extensive experiments over actual e-commerce datasets show that our approach outperforms the state-of-art methods and achieves significant improvements on the items with rapid changes over attributes, therefore helping the item recommendation to adapt to the growth of the e-commerce platform.

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