论文标题
图形交流中的互惠，同质和社交网络效应：Bitmoji贴纸的案例研究
Reciprocity, Homophily, and Social Network Effects in Pictorial Communication: A Case Study of Bitmoji Stickers
论文作者
论文摘要
绘画表情符号和贴纸通常用于在线社交网络中，以促进和援助通信。我们深入研究了Bitmoji贴纸的使用，这是使用类似于实际用户的化身的高度表现力形式。我们收集了3亿个Snapchat用户中共享的30亿个位数贴纸的元数据的大规模数据集。我们发现，可以在互惠和选择性的维度上共同表征单个的BitMoji贴纸使用模式：用户既可以使用与谁使用Bitmoji贴纸，又是互惠，或者既不是互惠又不选择性的。我们还提供网络同质性的证据，因为朋友使用Bitmoji贴纸以相似的速度。最后，使用准实验方法，我们表明，从朋友那里接收Bitmoji贴纸会鼓励未来的Bitmoji贴纸使用和整体Snapchat参与度。我们讨论我们的工作的更广泛的含义，以更好地理解社交网络中的绘画沟通行为。
Pictorial emojis and stickers are commonly used in online social networking to facilitate and aid communications. We delve into the use of Bitmoji stickers, a highly expressive form of pictorial communication using avatars resembling actual users. We collect a large-scale dataset of the metadata of 3 billion Bitmoji stickers shared among 300 million Snapchat users. We find that individual Bitmoji sticker usage patterns can be characterized jointly on dimensions of reciprocity and selectivity: Users are either both reciprocal and selective about whom they use Bitmoji stickers with or neither reciprocal nor selective. We additionally provide evidence of network homophily in that friends use Bitmoji stickers at similar rates. Finally, using a quasi-experimental approach, we show that receiving Bitmoji stickers from a friend encourages future Bitmoji sticker usage and overall Snapchat engagement. We discuss broader implications of our work towards a better understanding of pictorial communication behaviors in social networks.
