论文标题
从项目贫困保险域中的用户行动中学习建议
Learning Recommendations from User Actions in the Item-poor Insurance Domain
论文作者
论文摘要
虽然个性化的建议在零售等领域取得了成功,那里有大量的物品用户反馈,但在数据 - 帕斯斯(Data-Sparse)域中的自动建议(如保险购买)是一个空旷的问题。众所周知,保险域是数据范围的,因为产品数量通常很少(与零售相比),并且通常可以长期购买。同样,许多用户仍然更喜欢电话而不是网络购买产品,从而减少了网络杂志的用户交互的数量。为了解决这个问题,我们提出了一个经常性的神经网络推荐模型,该模型使用过去的用户会话作为学习建议的信号。从过去的用户会议中学习可以处理保险域的数据稀缺性。具体来说,我们的模型从并非总是与项目相关联的几种类型的用户操作中学习,并且与所有基于会话的建议模型不同,IT模型在输入会话和目标操作(购买保险)之间的关系模型,而不是在输入会话内进行。从保险域(约44K用户,16个项目,54K购买和117K会话)对现实世界数据集进行评估,对几个最先进的基线显示,我们的模型表明,我们的模型表现尤其优于基准。消融分析表明,这主要是由于我们模型中跨会话的依赖关系的学习。我们为保险推荐提供了有史以来的第一个基于会话的模型,并将数据集提供给研究社区。
While personalised recommendations are successful in domains like retail, where large volumes of user feedback on items are available, the generation of automatic recommendations in data-sparse domains, like insurance purchasing, is an open problem. The insurance domain is notoriously data-sparse because the number of products is typically low (compared to retail) and they are usually purchased to last for a long time. Also, many users still prefer the telephone over the web for purchasing products, reducing the amount of web-logged user interactions. To address this, we present a recurrent neural network recommendation model that uses past user sessions as signals for learning recommendations. Learning from past user sessions allows dealing with the data scarcity of the insurance domain. Specifically, our model learns from several types of user actions that are not always associated with items, and unlike all prior session-based recommendation models, it models relationships between input sessions and a target action (purchasing insurance) that does not take place within the input sessions. Evaluation on a real-world dataset from the insurance domain (ca. 44K users, 16 items, 54K purchases, and 117K sessions) against several state-of-the-art baselines shows that our model outperforms the baselines notably. Ablation analysis shows that this is mainly due to the learning of dependencies across sessions in our model. We contribute the first ever session-based model for insurance recommendation, and make available our dataset to the research community.