ICS03.140 CCSA02 团体标准 T/GDTA004—2023 代替T/GDTA004—2021 广东高价值商标品牌评价规范 SpecificationofGuangdonghigh-valuedtrademarkbrandvaluation 2023—05—31发布 2023—05—31实施 广东商标协会发布 全国团体标准信息平台 全国团体标准信息平台 T/GDTA004-2023 目次 前言.................................................................................................................................................................................................2 引言.................................................................................................................................................................................................3 1适用范围...................................................................................................................................................................................4 2规范性引用文件.....................................................................................................................................................................4 3术语和定义..............................................................................................................................................................................4 3.1高价值商标品牌High-valuedtrademarkbrand.................................................................................................4 3.2品牌价值评价Brandvalueevaluation.................................................................................................................4 4评价原则...................................................................................................................................................................................4 5评价对象...................................................................................................................................................................................5 6评价指标体系.........................................................................................................................................................................5 6.1评价指标体系构成......................................................................................................................................................5 6.2指标选取........................................................................................................................................................................6 6.3指标权重确定...............................................................................................................................................................6 7评价方法.....................................................................................................................................................................................7 8评价程序.....................................................................................................................................................................................8 8.1确定评价目的...............................................................................................................................................................8 8.2界定评价范围...............................................................................................................................................................8 8.3设计评价指标...............................................................................................................................................................8 8.4采集整理数据...............................................................................................................................................................8 8.5开展价值评价...............................................................................................................................................................8 8.6出具评价报告...............................................................................................................................................................8 9评价机构..........................................................................................................................